Order Winning Criteria

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Order Winning Criteria

According to Hill, manufacturing provides better than the manufacturing functions of competitors. Those order winning criteria which enable the product involved to win order winning criteria in the market place. First of all, you will understand the difference between the Order Winners and Order Qualifier.

Difference between order winners and order qualifiers?

Order winner thinks that they need to be better than those competitors in the market.
Order qualifier thinks that they need only as good as their competitors.
There are four factors to win order in the market place:
1. Price
2. Product Quality
3. Delivery Speed
4. Delivery Reliability

Price:

In many markets particularly in the growth, maturity, and saturation phases of the product lifecycle, prices become important in order winning criteria. In this case low margins required to give manufacturing the task of reducing cost in order to provide the low cost necessary to support the product in a price-sensitive marketplace.

Product Quality:

Quality is basically to fulfill our clients and holding their devotion, so they keep on purchasing from you later on. Quality items make a significant part all together winning and increase benefit.

Delivery Speed:

In certain businesses, the capacity of an organization to deliver more rapidly than its rivals, just a few or even none of its competition can do as can prove to be an order winning criteria. Products that compete in this way, need a manufacturing process that is capable of responding to this requirement.

Delivery Reliability:

Timely delivery is a major problem in production work and distribution organizations. If companies lose a set date then customers will stop looking at them as potential suppliers. In manufacturing, the reliability of delivery includes capacity, planning, and inventory in the form of work in process (WIP) and finished goods.

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